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Showing posts with label MZS | Roger Ebert. Show all posts
Showing posts with label MZS | Roger Ebert. Show all posts

Wednesday, 28 October 2015

7 Unique Keyword Research Tools that You Might Not Know About

Google keyword tool used to be a favorite keyword research tool among digital marketers and SEOs. But in recent years, Google has reduced the amount of keyword data available to people in Keyword Planner as well as with Google Analytics.
A lot of people brushed off keyword research and started saying things like “just create great content” or “write content for people instead of the search engines”.
While creating high quality content is important, ignoring keyword research and SEO is foolish.
The fact is that even though less data is available through Google’s tools, people still use keywords to find what they’re looking for. Finding out what keywords people are using is still as important as ever if you want to succeed in getting search engine traffic.
Webmaster’s Note: This is a guest entry by Brian Lang from Small Business Ideas Blog.
Although I only blogged once a month last year, I was able to increase SEO traffic to my site by over 1,300%. And much of that traffic comes from long tail keywords in my content.
The good news is that there are plenty of other tools that you can use to do keyword research to get the long tail keywords that aren’t available in Google Keyword Planner.
Here are a few useful tools that you might not know about:
1. SERPs Ubersuggest Alternative
One popular method of getting more keyword ideas is through the keyword suggestion feature that Google and other search engines provide.
Basically, when you start typing into Google, it suggests keyword phrases that you might be searching for.
These keyword suggestions are based on phrases that people actually search for. You can try typing a variety of keywords to get more keyword ideas.
Several tools have been created to generate hundreds of keyword suggestions automatically with a single search. One of my favorites isSERPs Ubersuggest Alternative.
Ubersuggest
One of the nice features of this tool is that unlike other keyword suggestion tools, it provides keyword volume and CPC data, which can help you decide which keywords to focus on.
2. Tag Crowd
Tag Crowd
Another way to get keyword ideas is to analyze content from your competitors. Tag Crowd is an easy-to-use tool that will allow you to quickly see what keywords are important on a web page.
Simply click the “Web Page URL” tab and enter the URL you want to analyze in here. Tag Crowd will then display a cloud of keywords, with the most important keywords highlighted.
You can also analyze your own content or other text by using the “Paste Text” tab.
3. Niche Laboratory
If you want to get keyword ideas from pages that are currently ranking for a keyword phrase, then you might want to try the free search at Niche Laboratory.
Niche Laboratory will grab data from the top results for your search term and provide a list of keywords and keyword phrases from those pages. It also displays a keyword tag cloud to show which words are most important.
In addition to keyword data, it also shows a list of the top 10 sites, their title and meta description tags, related images and forums related to that niche.
Finally, related Hubpages shows you some related content that other people have written and can provide inspiration for your own content ideas.
4. Merchant Words
Merchant Words
If you are doing keyword research for e-commerce, then you may want to consider adding Merchant Words to your keyword research tools. This tool can be especially useful for people that are selling on Amazon.
Merchant Words crawls Amazon and gets keyword data from Google. It then combines the data to provide volume estimates for each keyword.
You can try to the free search on their site to see how it works, but it only provides a few keywords. The paid versions start at $30 and will give you access to more keywords.
5. Answer the Public
Answer the Public
Content marketers might want to play around with Answer the Public to generate topic and even content ideas.
In addition a long list of alphabetically sorted keyword suggestions at the bottom, Answer the Public also provides questions and list of popular prepositions.
It does this by combining keywords with terms like “what”, “when” and “how” for questions and “for”, “like” and “near” for prepositions. This can automatically generate keyword and content ideas that other keyword suggestion tools might miss.
6. Seed Keywords
Seed Keywords
If you have a marketing team or even a few friends to brainstorm with, then you might want to try out Seed Keywords.
With Seed Keywords, you can create a scenario or question and ask people what they would search for if they were looking for an answer in the search engines.
People can then enter their keyword phrase ideas and Seed Keywords will compile those ideas.
You can then download the results as a CSV and even click on a link to search in Google to see what results show up.
7. SEOPressor Plugin for WordPress
SEOPressor
If you are a blogger, then you may want to check out the SEOPressor plugin for WordPress, which comes with quite a few features.
You can specify up to 3 main keywords that you want to rank for and SEOPressor will analyze your content for these keywords. It can also warn you of over-optimization if your keyword phrase appears too often on the page.
It also provides related keywords that you can insert into your content or replace other phrases.
Other features include easy internal linking, rich snippets and social media integration.
This plugin can be convenient for bloggers since it’s located within WordPress, which means you can do your keyword optimization without having to go to another site or app.

TO SUM IT UP

Creating content for people is important. But so is keyword research and understanding what phrases people are using to find content.
SEO and keyword research aren’t dead. And if you aren’t incorporating keywords into your content, then you’re probably missing out on a lot of search engine traffic.
If you need some more keyword tools to play with, then check out this massive compilation of over 70 keyword research tools and ideas: 70+ Keyword Research Tool Alternatives to Google Keyword Planner
courtesy by --> SEO hacker



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Tuesday, 27 October 2015

10 top tips for being a successful copywriter

1. Know the landscape

Over the past decade there has been a surge in online content, creating an unprecedented demand for copywriters. This is largely driven by the need for search engine optimisation (SEO). Well-written copy on company websites not only gives potential customers confidence to buy services, it also helps businesses attract browsers to their website in the first place because it ensures the website places higher in Google's search ranking.
Internet marketing is a fast-moving sector and writers who understand the latest trends in SEO, social media and other forms of digital marketing will have an edge. Check out sites like Moz.com, EConsultancy.com and Copyblogger.com for insight into how content creation fits into online marketing.

2. Find out what type of copywriter you want to be

Before Google, being a copywriter meant scripting TV commercials in an ad agency, writing direct mail campaigns, press releases, brochures or other business literature. Those jobs still exist, but there is far greater demand for web editors, SEO copywriters, content managers and other online content roles. Make sure you understand what's involved in the role you are applying for and upskill accordingly.

3. Have realistic expectations

Mad Men it ain't. You're far more likely to have to produce large amounts of content quickly, accurately and probably for low pay, particularly at the beginning of your career.
Working for a content mill or through recruitment sites, such as Elance.com, can be a good way to build up a portfolio, especially if you've never had work published online before. Your own blog can also be a good way of showcasing your skills.

4. Research the company (and person) you're applying to

The vast majority of speculative applications I receive are addressed "Dear Sir" or "To Whom It May Concern". But on our website it's easy to find my name and what I do. You can also try Linkedin, Google or Twitter – or pick up the phone and ask. Establishing a personal connection with the decision maker at the company you want to work for is a quick win, yet few applicants do it.

5. Use social media to build up a relationship

At the very least, follow the company you want to work for on Twitter, Linkedin and Facebook. If you can build a relationship with an individual through social media then even better, but don't cross the fine line separating enthusiasm from hassling. Twitter is also a great place to find new copywriter vacancies.

6. Don't oversell yourself

On Kitchen Nightmares one of the first things Gordon Ramsay does is cut back the size of the menu. He knows that no chef can do hundreds of dishes well.
When I see a candidate who is offering themselves as a copywriter, marketer, social media guru, Google expert and telesales wizard, but they're applying straight from university, I assume that they are unlikely to be expert in any of those things. Focus your CV on the skills and experience that the employer is looking for.

7. Don't make spelling or grammar mistakes

If you're applying for a job as copywriter, make sure you've checked your application for typos and basic grammar. Read it aloud and then get someone else to read it through before you send it. You can find grammar rules for CVs here.

8. Be prepared to write a test piece

We often ask candidates to create a sample piece of work to demonstrate their skills. For us, speed and reliability are as important as writing talent. And we see the test piece as a good way to assess their commitment and ability to respond to deadlines. So don't get huffy if a company asks you to write something for free – it's standard practice, within reason of course.

9. Specialise

There are lots of copywriters who want to write about "fun stuff" like music, film, fashion, travel and food. There are far fewer writers with expertise and experience in industries like insurance, finance, telecoms and law. By specialising in these industries you can open up more opportunities for yourself.

10. Don't give up

I get so many CVs from new copywriters that my standard response is to say that we currently have no vacancies. But remember, it's not a one-shot deal. While you might not get the job first time round, you might be the right candidate in the future. Those who follow-up don't go unnoticed.
Derryck Strachan is the managing director of copywriting agency Big Star Copywriting.
This content is brought to you by Guardian Professional. To get more content and advice like this direct to your inbox, sign up for our weekly Careers update.
Courtesy by --> The Guardian 
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Sunday, 25 October 2015

Quick SEO techniques you should know !

1) Link building 
2) Building keywords 
3) inbound links
4) outbound links
5) domain  name , title , h1 ,h2 all should be good keywords.
6)<link rel="canonical" href="https://www.index.com"/>
7) <meta name="description" content=" ">
8)<meta name="robots" content=" INDEX, FOLLOW">
9)<meta name="keywords" content="business, debt, credit">
10)<meta name="author" content="Fredrick Helm">
11) <a href ="#"  rel= "index , follow" > </a>
12) <img src="flower.jpg" alt="flower"/>
13) making more and more social paths.
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Tuesday, 20 October 2015

5 Secret Tips To Writing A Successful Short Story

5 Secret Tips To Writing A Successful Short Story

Every story has a beginning, middle, and end. But the secret to successfully getting a short story published is to add something special to your storytelling mix…something that captures the attention of editors and readers alike. While there are no hard and fast rules for creating a great short story, here are a few industry secrets that will help your writing stand out:
Identify The Heart Of Your Story. Explore your motivations, determine what you want your story to do, then stick to your core message. Considering that the most marketable short stories tend to be 3,500 words or less, you’ll need to make every sentence count. If you over-stuff your plot by including too many distractions, your story will feel overloaded and underdeveloped.
See Things Differently. Experiment with your short story’s POV. A unique, unexpected voice can provide the most compelling, focused experience of the central story. Just be careful that you don’t inadvertently give the story to a nonessential character. Narrating the story line through a character who’s not central to the action is a common mistake many new authors make, often with confusing or convoluted results.
Opposites Attract. Elements that work against your character’s central desire will keep the reader intrigued and prevent your story from getting stuck. You can also try approaching your core idea from an unusual direction. Dialogue, setting, and characterization are all areas that will benefit from an unexpected twist.
Craft A Strong Title. This can be one of the most difficult—but one of the most important—parts of writing your story. How do you find inspiration for a great title? Have friends read your story and note which words or phrases strike them or stand out. These excerpts from your text just might hold the perfect title. Try to stay away from one- or two-word titles, which can seem to editors as taking the easy way out.
Shorter Is Sweeter. Resist the urge to go on and on. With a shorter short story, you will have more markets available to you and thus a better chance of getting published. Here at Writer’s Relief, our submission strategists and clients have noticed that editors consistently prefer short stories that are under 3,500 words over longer ones.
Use these simple tips to polish your prose and assess any potential short story shortcomings. With these insider guidelines, you can increase the odds of your short story being selected for the pages of a literary journal. That’s the best ending any author could devise—or even better, a great beginning to your future success!
courtesy by –> huffington post
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Wednesday, 14 October 2015

hidden links

Hidden links! what is hidden links ? if i write  a keyword  ” clothing” and under that hyperlink I typed  a famous clothing online shopping link , just to increase my website’s ranking. It can really work out the best  but what if this is unethical , unacceptable in front of google algorithm . Then surely this maybe not the right way to take a risk .This is a clear violation of Google’s policy , you see SEO is not so easy because there are lots of wrong ways to rank high  but unfortunately
if you have good and honest experience with SEO then he/she is never going to commit  the crime of hidden links.

Courtesy by MZS online business promoters.
Follow us on  Twitter : MZS online business promoters.
MZS online business promoters –> WordPress rank #1 blog : banana404
also visit this links : nehemiahproject.org

Grow Your Business Online – google.com‎

Promote Your Business – powerlinx.com‎

PPV Online Advertising – PPV That Drives Targeted Visitors‎

Best Online Business Ideas – 2015 Businesses …

Saturday, 10 October 2015

clients fighting over for keywords

Yes! that's sounds irritating doesn't it???  You can't used your own keywords to make a great on-page and off- page SEO but you have to use those keywords assigned you by your lovely clients . Whether  or not there keywords sucks big time and then using those nonsense keywords you have to upgrade their blogs and websites .What if ? there keywords doesn't work and they all blame it on you as you are just another SEO analyst failure . Let me tell you , you should first take time out and make it clear to your clients that there keywords won't work if they want to see their blogs and websites getting upgraded on the search engines . They have to know that SEO analyst  have the best keyword collection then why using your brain , when you have no expertise in this field , surely its not an SEO analyst fault if your lousy websites and blogs didn't show up in the search engines just because you were forcing them to use  your lousy keywords . So we should all take a break think about it both SEO  analyst and Client which keyword will suit the best for that particular blog or a website ? And then go on with your assignment . 


Courtesy by MZS online business promoters.


Follow us on  Twitter : MZS online business promoters.
MZS online business promoters –> WordPress rank #1 blog : banana404
also visit this links : nehemiahproject.org

Grow Your Business Online – google.com‎

Promote Your Business – powerlinx.com‎

PPV Online Advertising – PPV That Drives Targeted Visitors‎

Best Online Business Ideas – 2015 Businesses …

Thursday, 8 October 2015

Ad writing concepts

Ad writing concept is never an easy topic .  Your mind is filled with amazing   gags and topics but the main important thing is  that there should be no hate   and racism . These are the two basic topics that audience don’t like to hear and watch . Now coming towards our actual topic Ad ideas , can you  make people  go attracted toward the advertisements  and if you can then how?
Pull out some punch lines and taglines . Think something different , something funny and informational at the same time . Good advertisements are not made every single time , it takes passion ,   think tank , different ideas and more . I always give first preference to Brand awareness because I think its better way to aware  people about  cheap  products that people tend to use and face lots of difficulties in their lives . Ad writing is done when you are at peace and you have  spectacular ideas flowing through your mind and want to share it with media agencies .Nobody likes advertisements  that are made just to  make money without the actual content that  people would like to see. Always stay calm and thin  there are many new ideas that have not been explored and then start writing . Remember always avoid copying ads from other sources  because that will make you different from the rest .