Greeting folks! Welcome to MZS online business promoters. Lets boost up your small businesses into the world of internet , let the world know about your businesses. Lets glow :) Our mission is to boost your websites and your social media pages into the internet world , whether it is on-page or off-page SEO and SMM it will be done successfully as per assignment’s requirements .Inbox us at official mzsonlinebusinesspromoters@gmail.com
Showing posts with label mzs online business. Show all posts
Showing posts with label mzs online business. Show all posts
Monday, 9 October 2017
Tuesday, 27 June 2017
Monday, 13 February 2017
Sunday, 10 July 2016
Friday, 12 February 2016
Better Than Human: Why Robots Will — And Must — Take Our Jobs
It’s hard to believe you’d have an economy at all if you gave pink slips to more than half the labor force. But that—in slow motion—is what the industrial revolution did to the workforce of the early 19th century. Two hundred years ago, 70 percent of American workers lived on the farm. Today automation has eliminated all but 1 percent of their jobs, replacing them (and their work animals) with machines. But the displaced workers did not sit idle. Instead, automation created hundreds of millions of jobs in entirely new fields. Those who once farmed were now manning the legions of factories that churned out farm equipment, cars, and other industrial products. Since then, wave upon wave of new occupations have arrived—appliance repairman, offset printer, food chemist, photographer, web designer—each building on previous automation. Today, the vast majority of us are doing jobs that no farmer from the 1800s could have imagined.
click here to continue : wired
Wednesday, 27 January 2016
Top 10 Good Bots
1. Googlebot – Googlebot is Google’s web crawling bot (sometimes also called a “spider”). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Googlebot’s crawl process begins with a list of webpage URLs, generated from previous crawl processes and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links (SRC and HREF) on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.
2. Baiduspider – Baiduspider is a robot of Baidu Chinese search engine. Baidu (Chinese: 百度; pinyin: Bǎidù) is the leading Chinese search engine for websites, audio files, and images.
3. MSN Bot/Bingbot – Retired October 2010 and rebranded as Bingbot, this is a web-crawling robot (type of Internet bot), deployed by Microsoft to supply Bing (search engine). It collects documents from the web to build a searchable index for the Bing (search engine).
4. Yandex Bot – Yandex bot is Yandex’s search engine’s crawler. Yandex is a Russian Internet company which operates the largest search engine in Russia with about 60% market share in that country. Yandex ranked as the fifth largest search engine worldwide with more than 150 million searches per day as of April 2012 and more than 25.5 million visitors.
5. Soso Spider – Soso.com is a Chinese search engine owned by Tencent Holdings Limited, which is well known for its other creation QQ. As of 13 May 2012, Soso.com is ranked as the 36th most visited website in the world and the 13th most visited website in China, according to Alexa Internet. On an average, Soso.com gets 21,064,490 page views everyday.
6. Exabot – Exabot is the crawler for ExaLead out of France. Founded in 2000 by search engine pioneers, Dassault Systèmes, ExaLead provides search and unified information access software.
7. Sogou Spider – Sogou.com is a Chinese search engine. It was launched August 4, 2004. As of April 2010, it has a rank of 121 in Alexa’s Internet rankings. Sogou provides an index of up to 10 billion web pages.
8. Google Plus Share – Google Plus lets you share recommendations with friends, contacts and the rest of the web – on Google search. The +1 button helps initialize Google’s instant share capabilities, and it also provides a way to give something your public stamp of approval.
9. Facebook External Hit – Facebook allows its users to send links to interesting web content to other Facebook users. Part of how this works on the Facebook system involves the temporary display of certain images or details related to the web content, such as the title of the webpage or the embed tag of a video. The Facebook system retrieves this information only after a user provides a link.
10. Google Feedfetcher – Used by Google to grab RSS or Atom feeds when users choose to add them to their Google homepage or Google Reader. Feedfetcher collects and periodically refreshes these user-initiated feeds, but does not index them in Blog Search or Google’s other search services (feeds appear in the search results only if they’ve been crawled by Googlebot).
courtesy by : incapsula
Thursday, 29 October 2015
What is SEO reporting ?
Why SEO reporting should also be the part of on page SEO and off page SEO ??
There is this thing we called “keep a record of important things” . Over here important things regarding SEO is tracking your viewers and visitors , we should keep a record of them how many viewers or visitors in an hour or a day or a week or a month . Then you can estimate these traffics on your reporting and make an average result .Also SEO
reporting is just not about the traffic reporting its about how many link buildings , different keywords have been changed and replace everyday and for example if I say ” The cake shop” is at rank number 5th today but when I see that website again its on 2nd rank and a week later on 8th . So nothing is constant in SEO that’s why reporting is mandatory because if you think Clients are not going to ask you why this phenomenon is happening first it is at rank number 2nd then 8th and can you tell me how many link buildings and keywords you increased , changed or replaced and then if you haven’t done your reporting, you are going to see his face nervously and that’s not a very good way to do online business promoting . You are going to lose your Clients and their trust . Every hour things should be updated regarding what changes have been done this hour and then calculate these hours in a day then calculate these days in weeks and these weeks in months and then final result shall be given to the client.
Tuesday, 27 October 2015
10 top tips for being a successful copywriter
1. Know the landscape
Over the past decade there has been a surge in online content, creating an unprecedented demand for copywriters. This is largely driven by the need for search engine optimisation (SEO). Well-written copy on company websites not only gives potential customers confidence to buy services, it also helps businesses attract browsers to their website in the first place because it ensures the website places higher in Google's search ranking.
Internet marketing is a fast-moving sector and writers who understand the latest trends in SEO, social media and other forms of digital marketing will have an edge. Check out sites like Moz.com, EConsultancy.com and Copyblogger.com for insight into how content creation fits into online marketing.
2. Find out what type of copywriter you want to be
Before Google, being a copywriter meant scripting TV commercials in an ad agency, writing direct mail campaigns, press releases, brochures or other business literature. Those jobs still exist, but there is far greater demand for web editors, SEO copywriters, content managers and other online content roles. Make sure you understand what's involved in the role you are applying for and upskill accordingly.
3. Have realistic expectations
Mad Men it ain't. You're far more likely to have to produce large amounts of content quickly, accurately and probably for low pay, particularly at the beginning of your career.
Working for a content mill or through recruitment sites, such as Elance.com, can be a good way to build up a portfolio, especially if you've never had work published online before. Your own blog can also be a good way of showcasing your skills.
4. Research the company (and person) you're applying to
The vast majority of speculative applications I receive are addressed "Dear Sir" or "To Whom It May Concern". But on our website it's easy to find my name and what I do. You can also try Linkedin, Google or Twitter – or pick up the phone and ask. Establishing a personal connection with the decision maker at the company you want to work for is a quick win, yet few applicants do it.
5. Use social media to build up a relationship
At the very least, follow the company you want to work for on Twitter, Linkedin and Facebook. If you can build a relationship with an individual through social media then even better, but don't cross the fine line separating enthusiasm from hassling. Twitter is also a great place to find new copywriter vacancies.
6. Don't oversell yourself
On Kitchen Nightmares one of the first things Gordon Ramsay does is cut back the size of the menu. He knows that no chef can do hundreds of dishes well.
When I see a candidate who is offering themselves as a copywriter, marketer, social media guru, Google expert and telesales wizard, but they're applying straight from university, I assume that they are unlikely to be expert in any of those things. Focus your CV on the skills and experience that the employer is looking for.
7. Don't make spelling or grammar mistakes
If you're applying for a job as copywriter, make sure you've checked your application for typos and basic grammar. Read it aloud and then get someone else to read it through before you send it. You can find grammar rules for CVs here.
8. Be prepared to write a test piece
We often ask candidates to create a sample piece of work to demonstrate their skills. For us, speed and reliability are as important as writing talent. And we see the test piece as a good way to assess their commitment and ability to respond to deadlines. So don't get huffy if a company asks you to write something for free – it's standard practice, within reason of course.
9. Specialise
There are lots of copywriters who want to write about "fun stuff" like music, film, fashion, travel and food. There are far fewer writers with expertise and experience in industries like insurance, finance, telecoms and law. By specialising in these industries you can open up more opportunities for yourself.
10. Don't give up
I get so many CVs from new copywriters that my standard response is to say that we currently have no vacancies. But remember, it's not a one-shot deal. While you might not get the job first time round, you might be the right candidate in the future. Those who follow-up don't go unnoticed.
Derryck Strachan is the managing director of copywriting agency Big Star Copywriting.
This content is brought to you by Guardian Professional. To get more content and advice like this direct to your inbox, sign up for our weekly Careers update.
Courtesy by --> The Guardian
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Saturday, 24 October 2015
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
The lone wolf gets a lot of guff for separating from the pack, but when it comes to entrepreneurship, separating yourself is exactly what you should be doing. The startup world is remarkably competitive, and about 90 percent of startups will fail.
Not a fun statistic -- I know.
Chances are likely that your business exists among a large wolf pack of startups that all seemingly provide the same service. This is frustrating when you know that you are providing an important product. You know it's different from other products because you have spent months -- even years -- creating it, but customers haven’t had that time. They’ve only just met you, so unfortunately, you run the risk of looking identical to a service they already use or know of.
Related: If You Build It, They Will Not Come
Take the companies Customer.io and MailChimp, for example. At first glance, each of these companies specialize in sending email. Looking at their features, prices, testimonials and even benefits, a new user would have no problem choosing one by randomly drawing from a hat. However, at a closer look, you begin to see what sets them apart. You begin to learn about their core value, and suddenly you’re seeing them in a new light.
For example, it turns out that Customer.io is known for making it easy to send emails to your customers who are already using your app. Their main focus is to help you communicate better with your customers, in a tailored way, personalized to what the customer is already doing in the app. On the other hand, MailChimp is focused on email marketing and making it easy to send email newsletters to anyone you might have on your email list. This core value sets them apart, and once you see it, the two products couldn’t be more different.
Based on their core values, one is more concerned with growth, while the other focuses on retention. Depending on your company’s strategy, you can make an educated decision between the two.
How Wistia broke from the pack of video hosting sites
A recent study shows that 1.8 million words have the same impact as a one-minute video. That’s about 150 days of writing that can all be packaged into one tiny video. So it’s no coincidence that a myriad of video hosting companies have entered the startup scene in the last 10 years.
Wistia is a company that knows better than anyone the trials and tribulations of feeling overshadowed in a massive wolf pack, as there are several other video platforms offering basic video hosting functionality. With this kind of competition, how do you set yourself apart? How do you break off from the wolf pack and find success in your own adventure? Moreover, technology is constantly changing. How do you market a reliable product when software is bound to go through countless features and continuously evolve?
The answer to these questions boils down to one simple concept -- a gold mine that makes people trust that you have just the product they need. Just four years ago, Wistia was doing everything they could to market their product to as many people as possible. They would advertise the features of their video platform left and right, which essentially resulted in a crazy marketing spider web that muddled the overall essence of their product.
You can list feature after feature and spout benefit after benefit, but if there isn’t one unified idea to umbrella that under, people are going to miss out on that "aha!" moment that will make them recognize the value of your product.
This idea will form your core value -- all you need is a mission and a vision. Here are three ways to get there:
1. Establish your mission to help your customers.
Wistia co-founder and CEO Chris Savage highly encourages companies to write down their mission as a way to focus on what it is you are trying to help your audience do. You mission is something that will establish who you are and will convey your passion for your product. Writing it down and ingraining it in your marketing strategy will change the way that people see your product. This is why Wistia markets to their mission as opposed to their product.
Before establishing a mission, Wistia was marketing to their product. This means that they were sharing all that their product had to offer without really providing a basis for what exactly it was they were offering. Chris couldn’t quite figure out why they weren’t growing, but once they established a company mission, they saw everything about their marketing transform for the better.
Wistia’s mission is to empower people to use video. Knowing this, they don’t make any marketing decisions that contradict this statement, and this resulted in a significantly broader range of content they could produce. Just look at their blog. It’s chock-full of fun content including actionable tips on how to make your videos more accessible using captions, improved tools for your video library management, how to create visual stories with a B-roll, and much more.
This content fits under their mission because it’s helping their users get the most out of making their own videos.
2. Define your vision to differentiate your product.
Having a mission is great, but when it stands alone, it can seem rather static. It’s also important to look toward the future and set goals for your company. Wistia has done this by defining their vision. Your vision is something that differentiates your product from everything else on the market.
Wistia came to their vision by realizing that people were using their product for a multitude of reasons -- marketing, internal training, collaboration etc. -- which looks great, but also makes it really hard to focus on everything. They realized that what it came down to was that Wistia was built for video marketing. You could use Wistia for everything that people had already been using it for, but it was built for video marketing.
The introduction of Turnstile on Wistia was what really set their vision in motion. Turnstile is a tool that lets you identify leads and capture emails through your video. Unsurprisingly, people saw Turnstile and suddenly realized why Wistia was different from other video-hosting platforms. No other video hosting platform was allowing you to run analytics, capture leads and capture emails through the video on your site. Wistia’s clients could get actionable data telling them what segments of their videos people were watching.
It’s their video marketing that sets them apart.
3. Market your core value to build an educated and loyal consumer base.
Once you have established the two tenets that make up your core value, marketing will naturally become a lot easier, and the period of time from when someone learns about your product to having an "aha!" moment will get shorter and shorter.
Once Wistia established their mission and defined their vision, they started integrating this language into everything and began their solo journey away from the rest of the pack. Their external marketing emphasized that they were a video-marketing platform, and their content made people feel empowered to use video as a tool. Internally, they implemented their core value into the ways they thought and talked about their company out loud and on their site.
Suddenly, Wistia found themselves a proud lone wolf.
courtesy by --> www.entrepreneur.com
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Friday, 23 October 2015
Proving SEO value in Google analytics
Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question "Why Do You Care So Much About (not provided)?"
Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced
read here--> MOZ.com
by --> Jeff Sauer
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