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Showing posts with label Grow Your Business Online‎. Show all posts
Showing posts with label Grow Your Business Online‎. Show all posts

Sunday, 1 November 2015

Seven reasons for employee demotivation

As an employer, you have a certain amount of responsibility for the motivation and wellbeing of your workforce. For a team to function to the best of its ability, all members must be fully engaged and fully committed. It’s important to recognise that true engagement will mean different things to different people and to understand what really drives an individual’s motivation.
It’s crucial to really listen and respond to your employees’ needs to ensure high levels of engagement throughout your company. Spotting the warning signs of demotivation early and addressing them quickly can help encourage employee contentment and talent retention.
If you fear that one of your employees may be lacking in motivation, here are a few common causes that could be at the root of the issue.

1.  Lack of career vision

In the majority of cases, money is merely one part of an employee’s motivation. Most people want to have clear career objectives in place to feel that there’s progression for them within their organisation. Career visioning can be a useful process in setting clear, long-term goals for an employee so that they can proactively work towards projected outcomes.

2. Job insecurity

Following on from the above point, a lack of career vision can give rise to feelings of insecurity. All employees want to feel a sense of security and longevity in their roles and an employer must help facilitate this with regular coaching and objective setting.

3. Feeling under-valued

If an employee feels that their efforts are not being recognised or appreciated, they’ll soon begin to lack energy and commitment in their role. It’s important to celebrate successes and give credit where credit’s due. Try to make sure that achievements are rewarded – even if it’s just with a pat on the back.

4. No development opportunities

Regular training and development opportunities can help boost employee motivation and engagement. Most employees will value ongoing learning potential and the sense that they’re expanding and improving their skills and knowledge. If a workplace feels stagnant, non-progressive and uninspired – your employees’ motivation levels will soon dwindle. Get regular feedback from your team to see where increased training or development opportunities would be best placed and appreciated.

5. Poor leadership

Effective leadership is an essential factor in the motivation of your staff. If strong leadership is lacking or is negatively affecting the outlook of the team – certain employees may start to feel demoralised.  Leaders must have a flexible, inclusive approach to managing a team and be able to communicate clearly whilst instilling confidence and focus. If a particular team or individual is lacking motivation in your business, it may be due to a lack of good management.

6. Conflict

Conflict in the workplace is hugely detrimental. Healthy debate is often productive, but it’s important to keep an eye out for any workplace intimidation or bullying. Some employees may feel worried to come forward about issues relating to a fellow colleague - which is where an anonymous employee survey may help to reveal any problem areas.

7. Unrealistic workload

It’s important to keep a check on the expectations and demands that are being placed upon your employees. If someone feels overburdened by a large, impossible workload – they can soon become disillusioned, stressed and lose motivation. Equally, if an employee has a workload that’s too light or not varied enough, they might quickly lose interest.


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Saturday, 31 October 2015

Comparing a Multivariate Test to an A/B Test

THE DIFFERENCE BETWEEN A MULTIVARIATE TEST
AND AN A/B TEST

What is the difference between A/B testing and multivariate testing? Let's take a look at the methodology, common uses, advantages, and limitations of these testing methods.

A/B TESTING

A/B testing, which you may also have heard referred to as split testing, is a method ofwebsite optimization in which the conversion rates of two versions of a page — version A and version B — are compared to one another using live traffic. Site visitors are bucketed into one version or the other. By tracking the way visitors interact with the page they are shown — the videos they watch, the buttons they click, or whether or not they sign up for a newsletter — you can determine which version of the page is most effective.
Tracks clicks on CTA
Common Uses
A/B testing is the least complex method of evaluating a page design, and is useful in a variety of situations.
One of the most common ways A/B testing is utilized is to test two very different design directions against one another. For example, the current version of a company's home page might have in-text calls to action, while the new version might eliminate most text, but include a new top bar advertising the latest product. After enough visitors have been funneled to both pages, the number of clicks on each page's version of the call to action can be compared. It's important to note that even though many design elements are changed in this kind of A/B test, only the impact of the design as a whole on each page's business goal is tracked, not individual elements.
A/B testing is also useful as an optimization option for pages where only one element is up for debate. For example, a pet store running an A/B test on their site might find that 85% more users are willing to sign up for a newsletter held up by a cartoon mouse than they are for one emerging from the coils of a boa constrictor. When A/B testing is used in this way, a third or even fourth version of the page is often included in the test, which is sometimes called an A/B/C/D test. This, of course, means that traffic to the site must be split into thirds or fourths, with a lesser percentage of visitors visiting each site.
Advantages
Simple in concept and design, A/B testing is a powerful and widely used testing method.
Keeping the number of tracked variables small means these tests can deliver reliable data very quickly, as they do not require a large amount of traffic to run. This is especially helpful if your site has a small number of daily visitors. Splitting traffic into more than three or four segments would make it hard to finish a test. In fact, A/B testing is so speedy and easy to interpret that some large sites use it as their primary testing method, running cycles of tests one after another rather than more complex multivariate tests.
A/B testing is also a good way to introduce the concept of optimization through testing to a skeptical team, as it can quickly demonstrate the quantifiable impact of a simple design change.
Limitations
A/B testing is a versatile tool, and when paired with smart experiment design and a commitment to iterative cycles of testing and redesign, it can help you make huge improvements to your site. However, it is important to remember that the limitations of this kind of test are summed up in the name. A/B testing is best used to measure the impact of two to four variables on interactions with the page. Tests with more variables take longer to run, and in and of itself, A/B testing will not reveal any information about interaction between variables on a single page.
If you need information about how many different elements interact with one another, multivariate testing is the optimal approach!

MULTIVARIATE TESTING

Multivariate testing uses the same core mechanism as A/B testing, but compares a higher number of variables, and reveals more information about how these variables interact with one another. As in an A/B test, traffic to a page is split between different versions of the design. The purpose of a multivariate test, then, is to measure the effectiveness each design combination has on the ultimate goal.
Once a site has received enough traffic to run the test, the data from each variation is compared to find not only the most successful design, but also to potentially reveal which elements have the greatest positive or negative impact on a visitor's interaction.
Browser
Common Uses
The most commonly cited example of multivariate testing is a page on which several elements are up for debate — for example, a page that includes a sign-up form, some kind of catchy header text, and a footer. To run a multivariate test on this page, rather than creating a radically different design as in A/B testing, you might create two different lengths of sign-up form, three different headlines, and two footers. Next, you would funnel visitors to all possible combinations of these elements. This is also known as full factorial testing, and is one of the reasons why multivariate testing is often recommended only for sites that have a substantial amount of daily traffic — the more variations that need to be tested, the longer it takes to obtain meaningful data from the test.
After the test has been run, the variables on each page variation are compared to each other, and to their performance in the context of other versions of the test. What emerges is a clear picture of which page is best performing, and which elements are most responsible for this performance. For example, varying a page footer may be shown to have very little effect on the performance of the page, while varying the length of the sign-up form has a huge impact.
Advantages
Multivariate testing is a powerful way to help you target redesign efforts to the elements of your page where they will have the most impact. This is especially useful when designing landing page campaigns, for example, as the data about the impact of a certain element's design can be applied to future campaigns, even if the context of the element has changed.
Limitations
The single biggest limitation of multivariate testing is the amount of traffic needed to complete the test. Since all experiments are fully factorial, too many changing elements at once can quickly add up to a very large number of possible combinations that must be tested. Even a site with fairly high traffic might have trouble completing a test with more than 25 combinations in a feasible amount of time.
When using multivariate tests, it's also important to consider how they will fit into your cycle of testing and redesign as a whole. Even when you are armed with information about the impact of a particular element, you may want to do additional A/B testing cycles to explore other radically different ideas. Also, sometimes it may not be worth the extra time necessary to run a full multivariate test when several well-designed A/B tests will do the job well.

THE BOTTOM LINE

Don't let the differences between A/B testing and multivariate testing make you think of them as opposites. Instead, think of them as two powerful optimization methods that complement one another. Pick one or the other, or use them both together to help you get the most out of your site.
Courtesy --> Optimizely 
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Monday, 19 October 2015

Advertising: The Basics

Advertising: The Basic

Think you have a great product? Unfortunately, no one's going to know about it unless you advertise.
Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea.
Below you will find a list of what advertising can and can't do for your business, along with the steps you can take to start using advertising to your business's advantage.
What Advertising Can Do For Your Business
  • Remind customers and inform prospective customers about the benefits of your product or service
  • Establish and maintain your distinct identity
  • Enhance your reputation
  • Encourage existing customers to buy more of your product/service
  • Attract new customers and replace lost ones
  • Slowly build sales to boost your bottom line
  • Promote your business to customers, investors, and others
What Advertising Cannot Do For Your Business
  • Create an instant customer base
  • Cause an immediate, sharp increase in sales
  • Solve cash flow or profit problems
  • Substitute for poor or indifferent customer service
  • Sell useless or unwanted products or services
Two Important Virtues of Advertising
  • You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas.
  • You can be consistent. Presenting your company's image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company. Customers will recognize your brand and product quickly and easily if you're consistent in presentation.
Two Drawbacks of Advertising
  • It takes planning. Advertising works best and costs the least when the planning and preparation are done in advance. For example, you'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding on an issue-by-issue basis. Likewise, you can save money by preparing a number of ads at once.
  • It takes time and persistence. The effectiveness of your advertising improves gradually over time because it's impossible for every customer to see every ad. You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing payoff.
Getting Ready to Advertise 
Use the following steps to help draw a blueprint for your business's advertising plan:
1. Design the Framework
  • What is the purpose of your advertising program? Start by defining your company's long-range goals, then map out how marketing can help attain them. Focus on advertising routes complementary to your marketing efforts. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Boost sales to existing customers by 10 percent during each of the next three years? Appeal to younger or older buyers? Sell off old products to free resources for new ones?
  • How much can you afford to invest? Keep in mind that whatever amount you allocate will never seem like enough. Even giants such as Proctor & Gamble and Pepsi always feel they could augment their advertising budgets. Given your income, expenses, and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gross income on advertising, others just 1 percent. Research and experiment to see what works best for your business.
2. Fill in the Details
  • What are the features and benefits of your product or service? When determining features, think of automobile brochures that list engine, body and performance specifications. Next, and more difficult, determine the benefits those features provide to your customers. How does your product or service actually help them? For example, a powerful engine helps a driver accelerate quickly to get onto busy freeways.
  • Who is your audience? Create a profile of your best customer. Be as specific as possible, as this will be the focus of your ads and media choices. A restaurant may target adults who dine out frequently in the nearby city or suburban area. A computer software manufacturer may aim at information managers in companies with 10-100 employees. A bottled water company may try to appeal to athletes or people over 25 who are concerned about their health.
  • Who is your competition? It's important to identify your competitors and their strengths and weaknesses. Knowing what your competition offers that you lack - and vice versa - helps you show prospects how your product or service is special and why they should do business with you instead of someone else. Knowing your competition will also help you find a niche in the marketplace.
3. Arm Yourself with Information
  • What do you know about your industry, market and audience? There are many sources of information to help you keep in touch with industry, market and buying trends without conducting expensive market research. Examples include U.S. Government materials from the Census Bureau and Department of Commerce. Public, business or university libraries are also a good option, as are industry associations, trade publications, and professional organizations. You can quickly and easily learn more about your customers by simply asking them about themselves, their buying preferences, and media habits. Another (more expensive) alternative is to hire a professional market research firm to conduct your research.
4. Build Your Action Plan - Evaluating Media Choices
  • Your next step is to select the advertising vehicles you will use to carry your message and establish an advertising schedule. In most cases, knowing your audience will help you choose the media that will deliver your sales message most effectively. Use as many of the above tools as are appropriate and affordable. You can stretch your media budget by taking advantage of co-op advertising programs offered by manufacturers. Although programs vary, generally the manufacturer will pay for a portion of media space, time costs or mailer production charges up to a fixed amount per year. The total amount contributed is usually based on the quantity of merchandise you purchase.
  • When developing your advertising schedule, be sure to take advantage of any special editorial or promotional coverage planned in the media you select. Newspapers, for example, often run special sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines also often focus on specific themes in each issue.
5. Using Other Promotional Avenues
  • Advertising extends beyond the media described above. Other options include imprinting your company name and graphic identity on pens, paper, clocks, calendars and other giveaway items for your customers. Put your message on billboards, inside buses and subways, on vehicle and building signs, on point-of-sale displays and on shopping bags.
  • You might co-sponsor events with nonprofit organizations and advertise your participation, attend or display at consumer or business trade shows, create tie-in promotions with allied businesses, distribute newsletters, conduct seminars, undertake contests or sweepstakes, send advertising flyers along with billing statements, use telemarketing to generate leads for salespeople, or develop sales kits with brochures, product samples, and application ideas.
  • The number of promotional tools used to deliver your message and repeat your name is limited only by your imagination and your budget.
The Advertising Campaign
You are ready for action when armed with knowledge of your industry, market and audience, have a media plan and schedule, know your product or service's most important benefits, and have measurable goals in terms of sales volume, revenue generated and other criteria.
The first step is to establish the theme that identifies your product or service in all of your advertising. The theme of your advertising reflects your special identity or personality and the particular benefits of your product or service. For example, cosmetics ads almost always rely on a glamorous theme. Many food products opt for healthy, all-American family campaigns. Automobile advertising frequently concentrates on how the car makes you feel about owning or driving it rather than performance attributes.
Tag lines reinforce the single most important reason for buying your product or service. "Nothing Runs Like a Deere" (John Deere farm vehicles) conveys performance and endurance with a nice twist on the word deer. "Ideas at Work" (Black & Decker tools and appliances) again signifies performance, but also shows reliability and imagination. "How the Smart Money Gets that Way" (Barron's financial publication) clearly connotes prosperity, intelligence and success.
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Grow Your Business Online – google.com‎

Promote Your Business – powerlinx.com‎

PPV Online Advertising – PPV That Drives Targeted Visitors‎

Best Online Business Ideas – 2015 Businesses …


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Thursday, 15 October 2015

spamdexing

spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam)[1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.[2][3] It could be considered to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.[4] Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful. Using unethical methods to make websites rank higher in search engine results than they otherwise would is commonly referred to in the SEO (Search Engine Optimization) industry as "Black Hat SEO."[5]
Common spamdexing techniques can be classified into two broad classes: content spam[4] (or term spam) and link spam.[3] 
read here --> wikipedia
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Follow us on  Twitter : MZS online business promoters.
MZS online business promoters –> WordPress rank #1 blog : banana404
also visit this links : nehemiahproject.org

Grow Your Business Online – google.com‎

Promote Your Business – powerlinx.com‎

PPV Online Advertising – PPV That Drives Targeted Visitors‎

Best Online Business Ideas – 2015 Businesses …



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Thursday, 1 October 2015

15 Great Online Business Ideas

Courtesy Business News Daily :
MZS online business promoters is just not a promoter company but  we have our consultancy facility too . We don’t have this habit to store information and lock our experiences . We love to share our experience and information to our future clients .  Do you know 15 Great Online Business Ideas :
You don’t need a brick-and-mortar location to start a successful business. In fact, some of the most successful businesses can be run entirely online. Keeping your business digital can save you thousands of dollars in rent and expenses, and it can help you reach a wider base of clients because you’re not limited to one local area.
Ready to start a business this year? Here are 15 online business ideas to inspire you.
1. SEO consultant – Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? A lot of smaller companies don’t realize how much of an impact search engine optimization (SEO) can have on their business. You can start an online business to help other companies make their websites more SEO friendly by teaching business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
2. Business coaching –If you have a lot of business knowledge and experience, why not start a business that helps other aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. You can also write articles about business on platforms like LinkedIn, to show off your knowledge and skills and bring in clients.
3. Specialized retailer – An online store lets you reach customers all over that world and that means you can afford to specialize. Whether it’s dollhouse furniture or organic dog food, there’s an audience for everything. Using a web hosting service with an integrated shopping cart or e-commerce sofware, your business will be operational in no time. Many vendors will even ship products to customers on your behalf, which means you don’t need to own a lot of inventory.
4. Social media consultant – Larger firms can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many other responsibilities, business owners are often too busy or overwhelmed to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
5. Web design – Have you ever been turned off by a business’s generic-looking website layout? If you know some HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. You can put your skills to good use for business owners who want to take their online presence to the next level. Build up a portfolio of work with smaller freelance jobs, then create your own website to show it off and bring in a steady stream of clients.
6. Resume/cover letter writing – It’s a tough truth to swallow, but a standout resume and cover letter can make all the difference when applying jobs. While listing career accomplishments might seem like an easy task, the fine art of “humble bragging” eludes some of us. Get hired to help others get hired by writing stellar resumes. Capitalize on the increasingly important social media branding bandwagon and offer to fix LinkedIn profiles as well.
7. Professional freelancer – You might not think of freelancing as a business, but with more and more companies turning to part-time contract workers to fill their skill gaps, it’s not hard to imagine making a living providing businesses with a variety of freelance services. Depending on your skill sets, you could work for multiple companies in a variety of fields, offering flexibility and a refreshing change of pace. According to the freelance job listing website Freelancer.com, tech services, content creation and web design are popular fields for contract work.
8. Affiliate marketing – If you’re a person that loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.
9. Health/nutrition coach – When it comes to nutrition, Americans seem to have a mental block. According to the Centers for Disease Control, nearly 70 percent of the adult population is overweight or obese, and many people that want to lose weight and eat better simply don’t know where to start. You don’t necessarily need to be a registered dietitian (RD) to offer meal plans and diet counseling to your client base, either. With the right combination of personal support and nutrition and exercise knowledge, you could be helping people get healthier through your online service.
10. eBook author – Have a ton of knowledge on a particular subject that you want to share with the public? With e-readers now a staple in most households, self-publication has become a reality for many writers who might never get picked up by publishing companies. With the right marketing tools, you can successfully publish your own books on anything from cooking and weight loss to real estate. Inbound Pro’s advice from successful e-Book authors offers tips for writing content that sells.
11. Remote technical support – Many small businesses don’t have room in their budget for a full-time IT employee, so when their systems go on the fritz, they’ll usually call a computer whiz friend or family member. If you have experience working on computers and networks, you can eliminate their need to call in a favor and offer immediate remote technical assistance.
12. Virtual consignment store – Bargain hunters and thrift store enthusiasts can turn a nice profit reselling their vintage clothing finds. Brand yourself by setting up an independent website as your virtual storefront, but use a managed service like Google Checkout to handle transactions. High-resolution images and catchy copy for your products will make you stand out in the sea of Internet users trying to sell their used items..
13. Handmade craft seller – Online sites like Etsy and ArtFire are platforms that make it extremely easy for crafters who can produce a steady supply of quality handmade items, like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn orders around quickly, you’ll be making a profit in no time at all. It’s even possible to turn your store into a full-time gig.
14. Teaching online courses – You don’t need a degree in education to teach people how to do something you know inside and out. You can help others enrich their lives by offering classes in an area you’re passionate about, like yoga or baking. Create instructional packets and videos for download from a website, or schedule real-time Skype lessons with clients.
15. App development – Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don’t know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.

Online Business Ideas Business Idea to Make Money

Online business ideas: what’s the best online business to …

https://mzsonlinebusinesspromoters.wordpress.com/2015/10/01/15-great-online-business-ideas/

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Tuesday, 29 September 2015

When Roger Ebert thinks MZS abbreviation is cool then why not our abbreviation ??

Don't know who is Roger Ebert ??
click here -->

MZS | Roger Ebert


and his advice to young generation ---> 

Advice to young critics | MZS | Roger Ebert


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